The North Face
The North Face and Girl Scouts of the USA (GSUSA) are collaborating to enable the next generation of women to push boundaries and move mountains. As part of its Move Mountains initiative, The North Face launched a multiyear outdoor adventure–based collaboration with GSUSA to educate and inspire young women. (The Move Mountains initiative highlights the stories of adventurous, courageous women and girls to help change the face of exploration.)
The North Face is proud to support the creation of GSUSA’s Outdoor High-Adventure badge programming. Girl Scouts are now able to earn twelve new badges through activities including backpacking, snowshoeing, cross-country skiing, snowboarding, rock climbing, trail running and more. And, for the first time in Girl Scout history—because of the Outdoor High-Adventure badges—girls can choose one of two distinct activity paths to earn their badges. For example, Brownies in second or third grade, can choose between taking three different types of hikes or going trail running, and Ambassadors in grades 11 to 12 can choose between camping out in the snow or taking a multiday climbing trip where they will boulder, top-rope, and rappel. Giving girls choice is important for developing their sense of self and their own voice.
As part of its collaboration with GSUSA, The North Face will enlist its roster of outdoor athletes and leaders for speaking engagements and invite Girl Scouts and Girl Scout volunteers to attend nationwide, in-store events with experiential learning opportunities onsite.
With a shared purpose of encouraging exploration, The North Face and GSUSA understand the importance of providing the next generation of girls with outdoor adventure experiences. In a 2014 study from the Girl Scout Research Institute (GSRI), 72 percent of Girl Scouts said they improved a skill and a third said they had overcome a fear through outdoor experiences with the organization. By giving girls the opportunity to experience the outdoors, The North Face and GSUSA hope to enhance leadership skills and confidence in young girls, while encouraging them to seek challenges through outdoor adventure.
The North Face’s support and partnership with GSUSA and Girl Scouts’ Outdoor High-Adventure badge programming will introduce an entire generation of girls—regardless of socioeconomic status—to the benefits of exploration and adventure in the outdoors
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information on the Move Mountains campaign, including our support of Girl Scouts of the USA, please visit thenorthface.com/shemovesmountains or follow the conversation with #SheMovesMountains